Blog

How to Pick a Brand Name


I’ve been getting rather cheeky lately.  I’ve even risked being a little obnoxious and occasionally offending clients.  You see, sometimes when I should quietly follow my clients’ orders for legal work, I’ve found myself interrupting, and giving them, well… advice. Last week I had lunch with a new client.  He has some great technology, and  [...]

How Facebook Helped My Google Rankings


Years ago, my Amazing Administrative Assistant, Lisa, asked me why I don’t connect with clients on Facebook.  I told her I just use it for social purposes, staying in touch with family and old friends.  Recently, she gave me a virtual poke in the ribs after I told her how my recent Facebook efforts have  [...]

How Patents and Trademarks Increase the Value of Your Company


Once at the SHOT show the owner of a particular company took me aside, and walked me a good distance from his booth. He didn’t come right out and say it. He hemmed and hawed a bit about the future of his company. He talked about making his business more valuable. I finally figured out  [...]

“Loaded” Baby Names: The Rising Value of Firearms Trademarks


It’s inevitable. Newlyweds who plan eventually to start a family will start talking about baby names. I find the statistical trends interesting. How a girl’s name like “Brittany” can go from trendy, to commonplace, to a “stripper” name (apologies to those with loved ones with this name). So I was fascinated to learn about one  [...]