Firearms Industry Advice

Pop Goes The Weasel


How to Beat the Weaselly Arguments From Your Competitor’s Patent Attorney… The “Keep Alive” Strategy Revealed There’s nothing quite as sweet as when your patent application earns its “Notice of Allowance” and is about to become a patent. It means your invention was truly novel, and your patent attorney did a good job. In a  [...]

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second  [...]

The Trump Slump?


Notes from the NRA Show – So Gossipy It’s Scary There’s plenty of debate whether Trump’s election is good for our industry, or not. The Gun Salesmen of the Year is now giving million-dollar speeches, so everyone is back to relying on their own salesmen. Fear in the marketplace is no longer driving sales, especially  [...]