Opinion Pieces

How to Debate Gun Control with a Persuasion Genius


You gave me such a good response to last month’s newsletter that I’m staying political this month. Readers may know I’m a big fan of Dilbert creator Scott Adams for his uncannily predictive observations on Trump and persuasion matters.  He happens to be a pot-smoking California liberal, but I truly admire his open mind and  [...]

Why I’ve Never Been More Proud to be an NRA Member


How to Respond to the Headlines Not again! I should probably feel a little guilty that this reaction isn’t just about regretting another tragedy borne of evil, but includes a dose of political dread for the inevitable political exploitation of another headline-grabbing. I don’t write about politics very often. By the time this newsletter reaches  [...]

Are Customizers Infringing on Trademarks?


On December 23rd, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue.  Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company.  But there are  [...]