Why Top Firearms CEOs Subscribe to The Bulletproof Newsletter

CEOs like Steve Hornady, Ronnie Barrett, Aaron Hogue, and Kelly McMillan want to stay up on the most important legal developments in the firearms industry.  Each month they reach into their mail stack for a bright orange envelope that’s riddled with bullet holes.

My newsletter might cover just about any topic, from updates on patent laws, to smart branding strategy, to my take on how Hollywood gets it wrong about guns, to the latest gossip from the SHOT Show.

“Fun reading… for legalese”
—Guns.com

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My readers tell me they really look forward to that orange envelope every month:

  • “It’s the most worthwhile thing I read in this industry every month. [Everyone should] Get on the list!”
  • “Another great issue – you knocked it out of the park again.”
  • “I love the “Bulletproof” newsletter and read it the moment it hits my desk.” (Military rifle accessory maker CEO)
  • “I sure enjoy your newsletter. Attorneys are my least favorite people, but I think there is hope for you!” (Rifle rest maker CEO)
  • “Thank you for newsletter. It made good reading while eating lunch today. Keep ‘em coming.” (Grip and stock maker executive)
  • “Your newsletter sits on the table in the company break room, and everybody reads it. Sometimes, we discuss the monthly topic over lunch.” (Custom pistol maker CEO)
  • “Please add me to your newsletter mailing list.” (General Counsel for Colt)
  • “Suffice it to say, again, that we find what you are doing to be errant, misleading, and fundamentally wrong, and we have advised you of this repeatedly.” (Embarrassed pistol maker owner whose trademark errors were pointed out on the cover of our newsletter)
  • “Your last issue had me grinnin’ from ear to ear!” (Ammunition maker executive)

If you’d like to receive a free subscription with my compliments, just sign up below. I want to be sure you’re well-informed on the critical issues that can affect your business. You can get it by hard copy (in the famous orange envelope) or instantly by email. The choice is yours.

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As a bonus, subscribers receive access to an online archive of past newsletters, a treasure-trove of information for the newest start-up and the most seasoned CEO.

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*Fine print: We reserve the right to discontinue this offer without notice, and to exclude any requests at our discretion, including from our clients’ competitors, incomplete information, and excessive quantities.