Why Top Firearms CEOs Subscribe to The Bulletproof Newsletter

CEOs like Steve Hornady, Ronnie Barrett, Aaron Hogue, and Kelly McMillan want to stay up on the most important legal developments in the firearms industry. Each month they reach into their mail stack for a bright orange envelope that’s riddled with bullet holes.

My newsletter might cover just about any topic, from updates on patent laws, to smart branding strategy, to my take on how Hollywood gets it wrong about guns, to the latest gossip from the SHOT Show.

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