KNOT GOOD MARKETING? How Well Does the Firearms Industry Do it?
Every Vacation Day Carry? I'm a fan of good marketing. I loved Mad Men and I admire the fictional genius of Donald Draper. I’m probably not the only one who likes to play armchair ad-man now and then. Still, I admit it’s a lot easier to criticize after the fact than to create a good marketing campaign from scratch. For example, a Facebook meme revealed that decades ago A&W root beer hamburger stands tried to compete with the McDonalds Quarter Pounder(tm). Proving that some things are more important that price and quality, they offered more (1/3 pound [...]