Opinion Pieces

HOW TO PICK BRAND NAMES THAT MAKE YOUR BUSINESS MORE VALUABLE


It’s a story I have told for years: I had lunch with a new client.  He has some great technology, and a strong foundation for a new business.  And I faced the too-frequent dilemma when confronted by a lousy trademark he wanted to adopt. Do I tell him my actual opinion, or do I salute and earn the reward of helping him register a weak brand name that will impair the  [...]

My Reply to The Guy Who Asked: “WHY SHOULD I HIRE YOU AND NOT LEGALZOOM?”


Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value.  So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it.  He’s simply asking: “Please tell me why I’m not a sucker to pay you what seems like ten times what  [...]

HOW HOLLYWOOD KILLS DOZENS EVERY YEAR AND OUR INDUSTRY GETS THE BLAME


Even though I’ve been a full-time industry professional for over twenty years, few people realize that I came to firearms later in life.  Believe it or not, the first time I ever actually ever fired a firearm was after I received my law degree (33 years ago).  Of course, that meant that my enthusiasm (and buying habits) roared like a wildfire, and I caught up fast.  Way  [...]

HOW TO BE A SMART PATENT INVESTOR


The True Cost of Patent Protection, and an Ideal Tool to Make Even Smarter Patent Investment Decisions In response to the latest newsletter, one reader wrote me to ask about when it makes financial sense to invest in a patent: As an aside, an interesting article for a future Bulletproof newsletter might be a discussion of when a patent makes financial sense (and  [...]

HOW TO FIRE YOUR LAWYER


I'm taking a little risk with this month’s topic, considering that each and every one of my clients reads this newsletter, along with hundreds of firearms industry company owners and leaders.  But I'm willing to risk telling my clients just how, why, and when to change attorneys so that everyone can learn the benefits and the process of transitioning to the right attorney  [...]

HOW YOU CAN HELP ELON MUSK SAVE THE GUN INDUSTRY


It’s appalling when the President of the United States finally says out loud what we know Democrats have long been thinking about our rights and our industry: “The idea we still allow semi-automatic weapons to be purchased is sick. It has no socially redeeming value, not a single solitary rationale for it except profit for the gun manufacturers.” -President Joe Biden,  [...]