How To

HOW TO PROTECT “COOL”…


HOW TO PROTECT “COOL” TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product.  Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20  [...]

“SNOOPING INTO YOUR COMPETITORS’ BUSINESS PLANS”


(What Their Trademark Filings Reveal) Read on to see how this resolutely ties in to trademarks Every month on behalf of my clients, and to keep tabs on the industry, I personally search and review every trademark in the industry.  I like to know who’s filing what, and even who’s doing the filing.  I can sometimes get a peek behind the curtain when a major company  [...]

How to Get Top Dollar for Your Company in 5 Years


Almost five years ago I wrote that headline. Those who took the advice that month would be in negotiations for a transaction that closes early next year. Since I wrote that, we’ve been through several cycles of “Smart money is acquiring companies” and “Nobody is investing!” The lesson here is not to rely on the current climate to drive your optimism about selling  [...]

How To Preserve Your Patent Rights – Even Before You Can Afford To


My “Lifeboat” Patent Strategy Re-Explained Sometimes a topic is important enough to revisit after a few years.  This one reexamines the frequent question of how to “extend” a provisional patent application beyond its natural 12-month life. My readers all know that the smart start for a small inventor or a new company with an invention to protect is a  [...]

How to Debate Gun Control with a Persuasion Genius


You gave me such a good response to last month’s newsletter that I’m staying political this month. Readers may know I’m a big fan of Dilbert creator Scott Adams for his uncannily predictive observations on Trump and persuasion matters.  He happens to be a pot-smoking California liberal, but I truly admire his open mind and fresh way of looking at things.  I highly  [...]

How to be Truly Ready for the SHOT Show


When anyone in the gun industry gets a whiff of pumpkin pie, their gut tightens a bit because they know how much work they have to do to get ready for the SHOT Show. It’s that time of year. The calendar may say there’s a couple of months, but with Christmas and all the pre-SHOT chores there isn’t much time at all. You probably had your rooms booked right after the  [...]