How To

WHEN TRADEMARK ATTORNEYS GO OVERBOARD


BRANDING STRATEGY FOR MY NEW PRODUCT Just a mock-up, but getting real. Finally, I can now reveal how a trademark attorney picks brands, and even goes a bit overboard to maximize the potential value of the venture.  It’s all about my hex key tool invention concept I wrote about in August. To recap, I used to get irritated with needing two Allen wrench sets and  [...]

Stop the Worrying!


To SHOT or Not to SHOT? Before I start the main story, I have to address what everyone is asking me about: Will there be a SHOT Show?  My current take is that it might happen in some form but would be a faint shadow of its usual self, with many companies pulled out for the year, and many regular attendees skipping.  Some data points I have heard but can’t confirm:  No  [...]

HOW TO SHOT SHOW


As I look ahead to my 20th SHOT Show next year I realize that my annual reports in this forum are usually about sharing experiences among insiders and old-timers. So this year I thought instead I’d start with an overview and some tips for my readers who are new to the industry. “What’s The SHOT Show?” That was my question nearly 20 years ago when I was an established  [...]

HOW TO PROTECT “COOL”…


HOW TO PROTECT “COOL” TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product.  Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20  [...]

“SNOOPING INTO YOUR COMPETITORS’ BUSINESS PLANS”


(What Their Trademark Filings Reveal) Read on to see how this resolutely ties in to trademarks Every month on behalf of my clients, and to keep tabs on the industry, I personally search and review every trademark in the industry.  I like to know who’s filing what, and even who’s doing the filing.  I can sometimes get a peek behind the curtain when a major company  [...]

How to Get Top Dollar for Your Company in 5 Years


Almost five years ago I wrote that headline. Those who took the advice that month would be in negotiations for a transaction that closes early next year. Since I wrote that, we’ve been through several cycles of “Smart money is acquiring companies” and “Nobody is investing!” The lesson here is not to rely on the current climate to drive your optimism about selling  [...]