How To

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second time around. Guess who kept Daddy too busy to write a  [...]

When a Trademark Mistake Can Land You in Prison


And My Idea for a “Get-Out-of-Jail-Free” Card Not: "You're Fired" I tell people that I enjoy my patent and trademark work because at least no one can end up in jail. Then I saw a news story that made me realize otherwise. It involved a Mesa, Arizona police shooting. Never mind whether the shooting was justified, but lawyers for the “victim” are raising the issue of  [...]

How to Write a Provisional Patent Application


I try to be observant and to follow the trends, especially in my small specialized world where law, technology, and guns intersect.  But I managed to underestimate the significance on what I think is the biggest thing to happen in United States Patent Law in my lifetime. I’ve written before about how important it is to file to secure patent rights as quickly as possible,  [...]

How to Pick a Brand Name


I’ve been getting rather cheeky lately.  I’ve even risked being a little obnoxious and occasionally offending clients.  You see, sometimes when I should quietly follow my clients’ orders for legal work, I’ve found myself interrupting, and giving them, well... advice. Last week I had lunch with a new client.  He has some great technology, and a strong foundation for  [...]

How Facebook Helped My Google Rankings


Years ago, my Amazing Administrative Assistant, Lisa, asked me why I don’t connect with clients on Facebook.  I told her I just use it for social purposes, staying in touch with family and old friends.  Recently, she gave me a virtual poke in the ribs after I told her how my recent Facebook efforts have had an impressive impact on reaching clients and contacts in the  [...]

How Patents and Trademarks Increase the Value of Your Company


Once at the SHOT show the owner of a particular company took me aside, and walked me a good distance from his booth. He didn’t come right out and say it. He hemmed and hawed a bit about the future of his company. He talked about making his business more valuable. I finally figured out what he was asking: “So, you want to sell your company down the road, and do what you can  [...]