Trademark

My Reply to The Guy Who Asked: “WHY SHOULD I HIRE YOU AND NOT LEGALZOOM?”


Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value.  So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it.  He’s simply asking: “Please tell me why I’m not a sucker to pay you what seems like ten times what  [...]

SHOT Show Legal Prep Checklist


As we approach the SHOT Show, it’s important to get your legal ducks in a row, to be sure you aren’t losing valuable rights, or weakening the rights you already have.  Time is short so action may be urgent, but the action needed may be simpler, faster, and cheaper than you think. Pre-SHOT Patent Advice Preserve your patent rights.  The best NDA is a pending patent  [...]

HOW TO PROTECT “COOL”…


 TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product.  Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20 years. But let’s be honest,  [...]

DON’T MESS WITH TESLA?


How My Crazy Trademark Strategy Revealed Tesla’s Woke Lawyers. I believe in covering your bases, and leaving yourself a backup.  When filing a trademark application for my own business I’ve been known to file two in advance, and let the trademark examiners make my final choice.  That’s how I ended up with “Hybrid” as the brand that conveys my patent-pending  [...]

THE APRIL FOOLS’ STUNT I DIDN’T DARE PULL


This one goes back more than a few years, but it’s being resurrected because the issues are timeless, and it’s a little amusing looking back when I was just a bit feistier, at least in print.  Email me if you have a good guess as to what year it first appeared. It was so tempting, but I didn’t dare poke the giant beast, even though I could have gotten away with it,  [...]

LET’S GO BRANDIN’!


How to Pick Trademarks That Help You Sell, and Won’t Get You Sued. One of the most fun parts of my law practice is helping clients pick trademarks.  I don’t charge extra if I come up with an idea you love enough to use on a new product, or for your new company.  I always promise that some day when my portfolio of successful brand picks is impressive enough, I’ll put  [...]