Trademark

WHEN TRADEMARK ATTORNEYS GO OVERBOARD


BRANDING STRATEGY FOR MY NEW PRODUCT Just a mock-up, but getting real. Finally, I can now reveal how a trademark attorney picks brands, and even goes a bit overboard to maximize the potential value of the venture.  It’s all about my hex key tool invention concept I wrote about in August. To recap, I used to get irritated with needing two Allen wrench sets and  [...]

HOW TO PROTECT “COOL”…


HOW TO PROTECT “COOL” TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product.  Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20  [...]

KNOWLEDGE IS POWER – HOW TO KEEP AN EYE OUT FOR INFRINGERS


When you own property rights like patents or trademarks, you have the right to stop infringers.  But only if you know they exist. Often an infringer will be operating below your radar and will come to your attention only late in the game, when the infringer is entrenched and reluctant to back off. How can we detect infringers as quickly as possible, so that their response  [...]

THE LOVE SHOW??


On approach to NASGW No, it’s nothing to worry spouses of those of us who visit several industry gatherings per year.  But, there’s something special about NASGW.  I always used to say it’s the show they put on just for me, so I can meet with 100 clients in one practical venue, plus see other friends.  But something kept coming up in Pittsburgh last month when I  [...]

“SNOOPING INTO YOUR COMPETITORS’ BUSINESS PLANS”


(What Their Trademark Filings Reveal) Read on to see how this resolutely ties in to trademarks Every month on behalf of my clients, and to keep tabs on the industry, I personally search and review every trademark in the industry.  I like to know who’s filing what, and even who’s doing the filing.  I can sometimes get a peek behind the curtain when a major company  [...]

When a Trademark Mistake Can Land You in Prison


And My Idea for a “Get-Out-of-Jail-Free” Card Not: "You're Fired" I tell people that I enjoy my patent and trademark work because at least no one can end up in jail. Then I saw a news story that made me realize otherwise. It involved a Mesa, Arizona police shooting. Never mind whether the shooting was justified, but lawyers for the “victim” are raising the issue of  [...]