Trademark

When a Trademark Mistake Can Land You in Prison


And My Idea for a “Get-Out-of-Jail-Free” Card Not: "You're Fired" I tell people that I enjoy my patent and trademark work because at least no one can end up in jail. Then I saw a news story that made me realize otherwise. It involved a Mesa, Arizona police shooting. Never mind whether the shooting was justified, but lawyers for the “victim” are raising the issue of  [...]

Snooping Your Competitor’s Secrets


Not a Photo of Donald Trump Every month, I personally search every trademark filing in the firearms industry. Keeping my ear to the ground like that helps me alert my trademark clients to cases of trademark infringement, usually at a very early stage. This helps us to nip conflicts in the bud, before the infringer becomes heavily invested and entrenched in their  [...]

SHOT Show News


“V” is for a Very nerVy Trademark Strategy The “V” is a friendly jab at a prominent SHOT Show exhibitor.  Not a client of mine, Daniel Defense had their first SHOT Show about the same time as mine, and I’ve often expressed my admiration for their marketing prowess at the show.  They sponsor the SHOT Show planner map on my iPad, they’ve sponsored hotel keycards,  [...]

Are Customizers Infringing on Trademarks?


On December 23rd, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue.  Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company.  But there are limits.  And I believe those limits were embarrassingly exceeded in a PR  [...]

The Hearing Protection Act and The Rise of Mainstream Suppressors


Capturing the Future in a Can They call it the “Hearing Protection Act.”  Not only is it an exciting possibility to expand gun rights, but it’s a fantastic illustration of how you should ready your business for revolutionary changes. It’s not unusual to see tantalizing proposals for legislation that promises to expand our gun rights.  They usually go nowhere.  [...]

How to Pick a Brand Name


I’ve been getting rather cheeky lately.  I’ve even risked being a little obnoxious and occasionally offending clients.  You see, sometimes when I should quietly follow my clients’ orders for legal work, I’ve found myself interrupting, and giving them, well... advice. Last week I had lunch with a new client.  He has some great technology, and a strong foundation for  [...]