Opinion Pieces

REMEMBERING THE REMINGTON ROYALTY LESSON


Too Big to Fail? Remington’s Bizarre “Brother, Can You Spare a Dime?” Campaign It was fourteen years ago that I wrote about one of our industry friends playing an interesting voicemail at the SHOT Show. Consider all that has changed since then. These friends are innovators, with some valuable patents in their portfolio. Because Remington liked one of their inventions,  [...]

ARE YOU READY FOR THE SILENT EARTHQUAKE?


Can Ending a $200 Tax Transform the Industry? Just like that, the $200 transfer tax on suppressors (and SBRs etc.) is gone.  Without much fanfare Trump’s Big Beautiful Bill repealed a tax that may prove to have been the primary roadblock to innovation and economic success. I won’t weigh in on the Elon perspective that the Bill spends too much (I tend to agree with  [...]

MICROMANAGING THE “MICRO ENTITY” PATENT FEE DISCOUNT


As a few years have passed since Congress threw a little bone to start-up inventors, we’ve learned a few things. The good news is that you might qualify for reduced patent fees under the patent laws, thanks to a “gift” from Congress to small inventors.  I didn’t follow the battle, but I expect it was a way for them to look like they are being generous in some small  [...]

TAKING THE TESLA TEST (AGAIN)


This isn’t an ordinary rerun.  It’s a TIME CAPSULE.  Five years is an eternity when looking at a company like Tesla, especially as I was merely a curious observer then, and am now an enthusiastic multiple owner and shareholder. For reasons I suspect those in our conservative community are comfortable with now that Elon helped Trump get elected.  I’ll try to leave  [...]

THE GOLDEN AGE


How to Get Ahead of the Rest at the Dawn of the Trump/Musk Era Can you feel it?  Since the election things are VERY different.  Overnight, things have changed profoundly.  Most people, even most business owners are slow to act on these changes.  Everyone feels it, but most wait until they get proof with their own eyes, and end up missing out on the best  [...]

STOP THE WORRYING!


A typical marketing consultant would tell me I’m crazy to reveal the secrets in this month’s newsletter, but I have to be honest with my readers:  Y’all worry too much*. *Yes, you might have detected a change in my language since our relocation to Texas now more than 10 years ago.  DFW is now our home port. The classic marketers say that the two greatest  [...]