A typical marketing consultant would tell me I’m crazy to reveal the secrets in this month’s newsletter, but I have to be honest with my readers: Y’all worry too much*. *Yes, you might have detected a change in my language since our relocation to Texas now more than 10 years ago. DFW is now our home port. The classic marketers say that the two greatest [...]
The Surprises and Secrets of Non-Disclosure Agreements (NDA) Photo Credit: Oleg Volk In the patent world, one of the most important, yet surprisingly overrated, issues is secrecy. Yet while it’s a needless fear for many, it can make sense to protect yourself when you have to trust someone else with your secrets. An NDA (Non-Disclosure Agreement) is also known as a [...]
Plus, Will Elon Buy a Patent from Me? In my work over the decades, I’ve visited the factories of many clients. The smell of machine oil takes me back to my engineering school shop class where I learned to operate Bridgeports and Hardinges. I even learned how to use a newfangled computer to program a milling machine so I didn’t need to turn the wheels [...]
It’s a story I have told for years: I had lunch with a new client. He has some great technology, and a strong foundation for a new business. And I faced the too-frequent dilemma when confronted by a lousy trademark he wanted to adopt. Do I tell him my actual opinion, or do I salute and earn the reward of helping him register a weak brand name that will impair the [...]
Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value. So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it. He’s simply asking: “Please tell me why I’m not a sucker to pay you what seems like ten times what [...]
Even though I’ve been a full-time industry professional for over twenty years, few people realize that I came to firearms later in life. Believe it or not, the first time I ever actually ever fired a firearm was after I received my law degree (33 years ago). Of course, that meant that my enthusiasm (and buying habits) roared like a wildfire, and I caught up fast. Way [...]
