Blog

Steel Spines Required


After the Mandalay Massacre* I must salute my friends and clients who produce innovative products that help guns go “bang” faster and better. It’s indisputable that select fire weapons are of great military usefulness, and even if these are effectively banned to the people the Second Amendment should be considered to protect bump-fire stocks, rotary  [...]

How To Kill A Patent


It all started when I was on Facebook, innocently minding my own business. OK, as usual I was actually minding everyone else’s business on Facebook. Sometimes, when Karmen hears me typing furiously in the next room she calls out: “Honey, is someone wrong on the Internet again?” I have a zillion Facebook friends in the  [...]

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second  [...]

The Trump Slump?


Notes from the NRA Show – So Gossipy It’s Scary There’s plenty of debate whether Trump’s election is good for our industry, or not. The Gun Salesmen of the Year is now giving million-dollar speeches, so everyone is back to relying on their own salesmen. Fear in the marketplace is no longer driving sales, especially  [...]