How to License Your Inventions Before sharing the secrets of licensing inventions and living the dream of strolling to the mailbox to pick up checks, there is a bit of news. The other dream of most gun designers, executives, and business owners is to sell to the Big Boys. For the third time in recent [...]
Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second [...]
Our Industry’s Missing Market Segment Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had a dinner last month with a good client, but with a bunch of key people I didn’t yet know very well. When [...]
Notes from the NRA Show – So Gossipy It’s Scary There’s plenty of debate whether Trump’s election is good for our industry, or not. The Gun Salesmen of the Year is now giving million-dollar speeches, so everyone is back to relying on their own salesmen. Fear in the marketplace is no longer driving sales, especially [...]
And My Idea for a “Get-Out-of-Jail-Free” Card I tell people that I enjoy my patent and trademark work because at least no one can end up in jail. Then I saw a news story that made me realize otherwise. It involved a Mesa, Arizona police shooting. Never mind whether the shooting was justified, but lawyers [...]
Every month, I personally search every trademark filing in the firearms industry. Keeping my ear to the ground like that helps me alert my trademark clients to cases of trademark infringement, usually at a very early stage. This helps us to nip conflicts in the bud, before the infringer becomes heavily invested and entrenched in [...]
