Blog

How Facebook Helped My Google Rankings


Years ago, my Amazing Administrative Assistant, Lisa, asked me why I don’t connect with clients on Facebook.  I told her I just use it for social purposes, staying in touch with family and old friends.  Recently, she gave me a virtual poke in the ribs after I told her how my recent Facebook efforts have  [...]

How Patents and Trademarks Increase the Value of Your Company


Once at the SHOT show the owner of a particular company took me aside, and walked me a good distance from his booth. He didn’t come right out and say it. He hemmed and hawed a bit about the future of his company. He talked about making his business more valuable. I finally figured out  [...]

“Loaded” Baby Names: The Rising Value of Firearms Trademarks


It’s inevitable. Newlyweds who plan eventually to start a family will start talking about baby names. I find the statistical trends interesting. How a girl’s name like “Brittany” can go from trendy, to commonplace, to a “stripper” name (apologies to those with loved ones with this name). So I was fascinated to learn about one  [...]

A Peek At Your Competition’s Firearms Trademark Strategy


Every month, I personally review every trademark filing made in the firearms industry. In this post I’m going to share some of the secrets I learn from such a snoop, in this case, one from a little over a year ago. In April 2014, there were 121 trademark applications filed in the international class that  [...]