Business

SHOT SHOW 2018


The Health of the Industry? First, my immune system is checking in “safe” after returning from the Show. I think there was much more health consciousness and courtesy at this show than ever before as we all come to grips with the fact that the show is unmissable even for the ailing, but one we  [...]

Pop Goes The Weasel


How to Beat the Weaselly Arguments From Your Competitor’s Patent Attorney… The “Keep Alive” Strategy Revealed There’s nothing quite as sweet as when your patent application earns its “Notice of Allowance” and is about to become a patent. It means your invention was truly novel, and your patent attorney did a good job. In a  [...]

NASGW Down SHOT Up


It’s like they gather the industry and put on a convention just for yours truly. The NASGW Expo is a special favorite industry gathering. I “discovered” it only in more recent years, and have grown quite fond of it. It seems to include just about everyone I hope to see, yet fits in about 1/10th  [...]

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second  [...]