Business

Why My Client Thanked Me When I Told Him His Baby Was Ugly

Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second [...]

By | June 30th, 2017|Business, Firearms Industry Advice, How To, Marketing|0 Comments

Snooping Your Competitor’s Secrets

Not a Photo of Donald Trump Every month, I personally search every trademark filing in the firearms industry. Keeping my ear to the ground like that helps me alert my trademark clients to cases of trademark infringement, usually at a very early stage. This helps us to nip conflicts in the bud, before [...]