Trademark

SHOT Show News


“V” is for a Very nerVy Trademark Strategy The “V” is a friendly jab at a prominent SHOT Show exhibitor.  Not a client of mine, Daniel Defense had their first SHOT Show about the same time as mine, and I’ve often expressed my admiration for their marketing prowess at the show.  They sponsor the SHOT Show planner map on my iPad, they’ve sponsored hotel keycards,  [...]

Are Customizers Infringing on Trademarks?


On December 23rd, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue.  Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company.  But there are limits.  And I believe those limits were embarrassingly exceeded in a PR  [...]

The Hearing Protection Act and The Rise of Mainstream Suppressors


Capturing the Future in a Can They call it the “Hearing Protection Act.”  Not only is it an exciting possibility to expand gun rights, but it’s a fantastic illustration of how you should ready your business for revolutionary changes. It’s not unusual to see tantalizing proposals for legislation that promises to expand our gun rights.  They usually go nowhere.  [...]

How to Pick a Brand Name


I’ve been getting rather cheeky lately.  I’ve even risked being a little obnoxious and occasionally offending clients.  You see, sometimes when I should quietly follow my clients’ orders for legal work, I’ve found myself interrupting, and giving them, well... advice. Last week I had lunch with a new client.  He has some great technology, and a strong foundation for  [...]

The Hidden Costs of LegalZoom and Trademarkia


Sticking to What We Know Best Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value.  So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it.  He’s simply asking: “Please tell me why I’m not a sucker to pay you  [...]

A Peek At Your Competition’s Firearms Trademark Strategy


Every month, I personally review every trademark filing made in the firearms industry. In this post I’m going to share some of the secrets I learn from such a snoop, in this case, one from a little over a year ago. In April 2014, there were 121 trademark applications filed in the international class that includes firearms and fireworks. Incidentally, fireworks trademark  [...]