“SNOOPING INTO YOUR COMPETITORS’ BUSINESS PLANS”
(What Their Trademark Filings Reveal) Read on to see how this resolutely ties in to trademarks Every month on behalf of my clients, and to keep tabs on the industry, I personally search and review every trademark in the industry. I like to know who’s filing what, and even who’s doing the filing. I can sometimes get a peek behind the curtain when a major company has their lawyers file an application even before a potential new product is announced, and with trademarks being selected to suggest characteristics of the product, it can be very revealing. My [...]