Blog

STOP THE WORRYING!

A typical marketing consultant would tell me I’m crazy to reveal the secrets in this month’s newsletter, but I have to be honest with my readers:  Y’all worry too much*. *Yes, you might have detected a change in my language since our relocation to Texas now more than 10 years ago.  DFW is now our home port. The classic marketers say that the two greatest motivators are FEAR and GREED.  Looking at today’s ads, SEX might seem to be another biggie, but when it comes down to it there’s either the fear of not having it (Charles Atlas ads with sand kicked in  [...]

By Ben Langlotz | August 8, 2024 | Business, Intellectual Property Advice, Opinion Pieces, Patent | 0 Comments Read More »

HOW TO KILL A PATENT

Unpatented but Legally Potent (Photo Courtesy of Randall Rausch) It all started when I was on Facebook, innocently minding my own business. OK, as usual I was actually minding everyone else’s business on Facebook. Sometimes, when Karmen hears me typing furiously in the next room she calls out: “Honey, is someone wrong on the Internet again?” I have a zillion Facebook friends in the industry, so I sometimes catch wind of new trends before things go viral. On one ordinary day a few years back, it was a post about a gun company that sells stocks with an embedded  [...]

By Ben Langlotz | July 1, 2024 | Firearms, Firearms Industry Advice, Patent | 0 Comments Read More »

WHEN DARTH VADER TARGETED ONE OF MY FAVORITE CLIENTS

(And, the Hilarious Lawyer Letter I Never Got to Send) One of the things I love best about my work is working for creative inventors and firearms business owners.  One of the things I love least is dealing with some of the “other” lawyers out there. The saga begins when one of my oldest and favorite clients had me file a trademark application to secure the trademark DEATH STAR for their star-shaped moving steel target. The "Star of Death"? About that trademark pick: Every time a client suggests a trademark that makes people think of another business, the  [...]

By Ben Langlotz | June 10, 2024 | Business, Humor, Trademark | 0 Comments Read More »

WHEN IT’S SAFE TO LIFT THE SKIRT

The Surprises and Secrets of Non-Disclosure Agreements (NDA) Photo Credit: Oleg Volk In the patent world, one of the most important, yet surprisingly overrated, issues is secrecy. Yet while it’s a needless fear for many, it can make sense to protect yourself when you have to trust someone else with your secrets.  An NDA (Non-Disclosure Agreement) is also known as a “confidentiality agreement” (CA), “confidential disclosure agreement” (CDA), “proprietary information agreement” (PIA), or “secrecy agreement” (SA).  They’re all the same  [...]

By Ben Langlotz | May 3, 2024 | Business, Firearms Industry Advice, Intellectual Property Advice, Opinion Pieces, Patent | 0 Comments Read More »

HOW TO PICK BRAND NAMES THAT MAKE YOUR BUSINESS MORE VALUABLE

It’s a story I have told for years: I had lunch with a new client.  He has some great technology, and a strong foundation for a new business.  And I faced the too-frequent dilemma when confronted by a lousy trademark he wanted to adopt. Do I tell him my actual opinion, or do I salute and earn the reward of helping him register a weak brand name that will impair the prospects for his success? He had come to me because he knew he was going to have to drop an old brand as he expanded, because there were too many conflicts out there, and he had never had it searched  [...]

By Ben Langlotz | March 8, 2024 | Business, Firearms Industry Advice, How To, Intellectual Property Advice, Opinion Pieces, Trademark | 0 Comments Read More »

SHOT Show Bar Exam?

Gossip, Tips, and Hacks After My 22nd SHOT-iversary Serenity on the 10th Floor? This was easily the best SHOT Show ever.  After 22 years, I’m starting to get the hang of it.  (Confession:  I now count my SHOT Show attendance years to include the Covid year and the skipped mask mandate year.  My first was 2002, and that’s where I count from.) My show is different from most.  I don’t exhibit. I had no scheduled appointments.  No dinner reservations.  And I’m solo.  But I have a great team at home that prepared me.  They actually gave me a list of  [...]

By Ben Langlotz | February 12, 2024 | Business, Firearms, Firearms Industry Advice, Marketing | 0 Comments Read More »