When anyone in the gun industry gets a whiff of pumpkin pie, their gut tightens a bit because they know how much work they have to do to get ready for the SHOT Show. It’s that time of year. The calendar may say there’s a couple of months, but with Christmas and all the pre-SHOT chores there isn’t much time at all. You probably had your rooms booked right after the [...]
The Impeccably-Tailored Kelly McMillan Boldly Sports Cutting-Edge Mismatched Sneakers in San Antonio. It’s like they gather the industry and put on a convention just for yours truly. The NASGW Expo is a special favorite industry gathering. I “discovered” it only in more recent years, and have grown quite fond of it. It seems to include just about everyone I hope to [...]
Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second time around. Guess who kept Daddy too busy to write a [...]
Our Industry’s Missing Market Segment Almost Nothing to Do With Guns, But... Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had a dinner last month with a good client, but with a bunch of key people I didn’t yet know very well. When the conversation stalled, I got out my [...]
And My Idea for a “Get-Out-of-Jail-Free” Card Not: "You're Fired" I tell people that I enjoy my patent and trademark work because at least no one can end up in jail. Then I saw a news story that made me realize otherwise. It involved a Mesa, Arizona police shooting. Never mind whether the shooting was justified, but lawyers for the “victim” are raising the issue of [...]
Not a Photo of Donald Trump Every month, I personally search every trademark filing in the firearms industry. Keeping my ear to the ground like that helps me alert my trademark clients to cases of trademark infringement, usually at a very early stage. This helps us to nip conflicts in the bud, before the infringer becomes heavily invested and entrenched in their [...]
