Firearms Industry Advice

SHOT SHOW 2018


The Health of the Industry? First, my immune system is checking in “safe” after returning from the Show. I think there was much more health consciousness and courtesy at this show than ever before as we all come to grips with the fact that the show is unmissable even for the ailing, but one we each need to survive. I’d like to thank all those who offered fist bumps or  [...]

Pop Goes The Weasel


How to Beat the Weaselly Arguments From Your Competitor’s Patent Attorney... The “Keep Alive” Strategy Revealed Some Lawyers are Cuter than Others There’s nothing quite as sweet as when your patent application earns its “Notice of Allowance” and is about to become a patent. It means your invention was truly novel, and your patent attorney did a good job. In  [...]

How to be Truly Ready for the SHOT Show


When anyone in the gun industry gets a whiff of pumpkin pie, their gut tightens a bit because they know how much work they have to do to get ready for the SHOT Show. It’s that time of year. The calendar may say there’s a couple of months, but with Christmas and all the pre-SHOT chores there isn’t much time at all. You probably had your rooms booked right after the  [...]

The Royalty Dream


How to License Your Inventions Even More Fun Than Making Gun Stuff? Before sharing the secrets of licensing inventions and living the dream of strolling to the mailbox to pick up checks, there is a bit of news. The other dream of most gun designers, executives, and business owners is to sell to the Big Boys. For the third time in recent years, another of my clients has  [...]

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second time around. Guess who kept Daddy too busy to write a  [...]

Why are you still marketing to Poor people?


Our Industry’s Missing Market Segment Almost Nothing to Do With Guns, But... Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had a dinner last month with a good client, but with a bunch of key people I didn’t yet know very well. When the conversation stalled, I got out my  [...]