TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product. Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20 years. But let’s be honest, [...]
HOW TO PROTECT “COOL” TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product. Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20 [...]
Not a Photo of Donald Trump Every month, I personally search every trademark filing in the firearms industry. Keeping my ear to the ground like that helps me alert my trademark clients to cases of trademark infringement, usually at a very early stage. This helps us to nip conflicts in the bud, before the infringer becomes heavily invested and entrenched in their [...]
It was the end of an era, and the beginning of a new age. On the final day of the 2017 SHOT Show all the business and gossip came to a halt, and we inaugurated a new President. The fear is gone, and that put the spring in our steps even on the fourth day of the show. But the big topic of conversation during the show was: “What now?” Companies no longer can run the CNC [...]
“V” is for a Very nerVy Trademark Strategy The “V” is a friendly jab at a prominent SHOT Show exhibitor. Not a client of mine, Daniel Defense had their first SHOT Show about the same time as mine, and I’ve often expressed my admiration for their marketing prowess at the show. They sponsor the SHOT Show planner map on my iPad, they’ve sponsored hotel keycards, [...]
On December 23rd, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue. Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company. But there are limits. And I believe those limits were embarrassingly exceeded in a PR [...]
