Branding Strategy for My New Product Finally, I can now reveal how a trademark attorney picks brands, and even goes a bit overboard to maximize the potential value of the venture. It’s all about my hex key tool invention concept I wrote about some time ago. To recap, I used to get irritated with needing two Allen wrench sets and never knowing whether a socket head [...]
Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had dinner some time ago with a good client, but with a bunch of key people I didn’t yet know very well. When the conversation stalled, I got out my conversational secret weapon: “So what hobbies and enthusiasms do y’all have [...]
My favorite conversation starter at a dinner table with a client and their key employees (who are usually sick of talking to each other about work) is: “So, what do you like to do outside of the gun world?” These folks who’ve worked together for years sometimes end up learning interesting new things about each other, and I’m invariably reminded about just how [...]
This isn’t an ordinary rerun. It’s a TIME CAPSULE. Five years is an eternity when looking at a company like Tesla, especially as I was merely a curious observer then, and am now an enthusiastic multiple owner and shareholder. For reasons I suspect those in our conservative community are comfortable with now that Elon helped Trump get elected. I’ll try to leave [...]
Gossip, Tips, and Hacks After My 22nd SHOT-iversary Serenity on the 10th Floor? This was easily the best SHOT Show ever. After 22 years, I’m starting to get the hang of it. (Confession: I now count my SHOT Show attendance years to include the Covid year and the skipped mask mandate year. My first was 2002, and that’s where I count from.) My show is [...]
TWO FAMILIAR WAYS TO PROTECT PRODUCT DESIGNS, PLUS A THIRD WAY YOU’VE NEVER HEARD OF AND CAN UNDOUBTEDLY AFFORD. Everyone wants a patent. It’s perfectly logical to want to protect a new product. Technical innovations help set you apart in a crowded marketplace and a patent prevents anyone else from offering your innovation for 20 years. But let’s be honest, [...]
