Opinion Pieces

HOW TO BE A SMART PATENT INVESTOR


The True Cost of Patent Protection, and an Ideal Tool to Make Even Smarter Patent Investment Decisions In response to the latest newsletter, one reader wrote me to ask about when it makes financial sense to invest in a patent: As an aside, an interesting article for a future Bulletproof newsletter might be a discussion of when a patent makes financial sense (and  [...]

HOW TO FIRE YOUR LAWYER


I'm taking a little risk with this month’s topic, considering that each and every one of my clients reads this newsletter, along with hundreds of firearms industry company owners and leaders.  But I'm willing to risk telling my clients just how, why, and when to change attorneys so that everyone can learn the benefits and the process of transitioning to the right attorney  [...]

HOW YOU CAN HELP ELON MUSK SAVE THE GUN INDUSTRY


It’s appalling when the President of the United States finally says out loud what we know Democrats have long been thinking about our rights and our industry: “The idea we still allow semi-automatic weapons to be purchased is sick. It has no socially redeeming value, not a single solitary rationale for it except profit for the gun manufacturers.” -President Joe Biden,  [...]

THE COOLEST THING I’VE EVER OWNED


(And Why Republicans Need to Erase their EV Blind Spot) Fun in the "Frunk" Sometimes, new technology is so disruptive that it becomes a magnet for attention, even to those with no actual need or interest in the technology.  Lately, I notice widespread curmudgeonry from some of my smart and perceptive friends and clients in the firearms community on social media.  A  [...]

IT’S TIME TO TWEET


My 10-Step “Twitter Bootcamp” Gets You Ready for Free Speech Under Elon Musk’s Ownership Now that Twitter is owned by someone who seems to like both freedom and capitalism, it’s time for everyone reading these words to reconsider Twitter. Like you, I skipped all the MySpace, TikTok, SnapChat fads, and for years skipped Twitter as just another apparent waste of time  [...]

LEAVING LAS VEGAS


The future of the SHOT Show I’m not going.  I just decided.  For the first time in more than 20 years, I’ll miss a SHOT Show. I’m skipping because of the mask mandate, pure and simple.  As you have read in prior months, I was an optimist that our firearms industry culture is on the free-thinking side and not too trusting of governments, especially those dominated  [...]