Our Industry’s Missing Market Segment Almost Nothing to Do With Guns, But... Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had a dinner last month with a good client, but with a bunch of key people I didn’t yet know very well. When the conversation stalled, I got out my [...]
It was the end of an era, and the beginning of a new age. On the final day of the 2017 SHOT Show all the business and gossip came to a halt, and we inaugurated a new President. The fear is gone, and that put the spring in our steps even on the fourth day of the show. But the big topic of conversation during the show was: “What now?” Companies no longer can run the CNC [...]
“V” is for a Very nerVy Trademark Strategy The “V” is a friendly jab at a prominent SHOT Show exhibitor. Not a client of mine, Daniel Defense had their first SHOT Show about the same time as mine, and I’ve often expressed my admiration for their marketing prowess at the show. They sponsor the SHOT Show planner map on my iPad, they’ve sponsored hotel keycards, [...]
On December 23rd, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue. Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company. But there are limits. And I believe those limits were embarrassingly exceeded in a PR [...]
Capturing the Future in a Can They call it the “Hearing Protection Act.” Not only is it an exciting possibility to expand gun rights, but it’s a fantastic illustration of how you should ready your business for revolutionary changes. It’s not unusual to see tantalizing proposals for legislation that promises to expand our gun rights. They usually go nowhere. [...]
As a Texan who appreciates a true legal genius who understands the Constitution and firearms law, it’s easy for me to be a Ted Cruz supporter. I won’t campaign for him here, but I have urged my Facebook friends to download and read the free Kindle sample of his book. I like what Ted says on the Second Amendment so much I should get his permission to excerpt his [...]
