How to Pick Trademarks That Help You Sell, and Won't Get You Sued One of the most fun parts of my law practice is helping clients pick trademarks. I don’t charge extra if I come up with an idea you love enough to use on a new product, or for your new company. I always promise that some day when my portfolio of successful brand picks is impressive enough, I’ll put a [...]
Branding Strategy for My New Product Finally, I can now reveal how a trademark attorney picks brands, and even goes a bit overboard to maximize the potential value of the venture. It’s all about my hex key tool invention concept I wrote about some time ago. To recap, I used to get irritated with needing two Allen wrench sets and never knowing whether a socket head [...]
(And, the Hilarious Lawyer Letter I Never Got to Send) One of the things I love best about my work is working for creative inventors and firearms business owners. One of the things I love least is dealing with some of the “other” lawyers out there. The saga begins when one of my oldest and favorite clients had me file a trademark application to secure the trademark [...]
It’s a story I have told for years: I had lunch with a new client. He has some great technology, and a strong foundation for a new business. And I faced the too-frequent dilemma when confronted by a lousy trademark he wanted to adopt. Do I tell him my actual opinion, or do I salute and earn the reward of helping him register a weak brand name that will impair the [...]
Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value. So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it. He’s simply asking: “Please tell me why I’m not a sucker to pay you what seems like ten times what [...]
As we approach the SHOT Show, it’s important to get your legal ducks in a row, to be sure you aren’t losing valuable rights, or weakening the rights you already have. Time is short so action may be urgent, but the action needed may be simpler, faster, and cheaper than you think. Pre-SHOT Patent Advice Preserve your patent rights. The best NDA is a pending patent [...]
