TAKE THE TESLA TEST
Which way did this rub you? How did you react when you first saw this truck? On social media, especially among gun industry people, I saw two opposite reactions. One was: “I ordered mine already” (or the admiring equivalent). The other was horrified, that it doesn’t look like a truck (or like an El Camino mated with a Pontiac Aztec). Obviously, no one was talking down the design because they work for a traditional automaker and found it threatening. But there is clearly something threatening about a radical new design for a traditional product that normally [...]