A typical marketing consultant would tell me I’m crazy to reveal the secrets in this month’s newsletter, but I have to be honest with my readers: Y’all worry too much*. *Yes, you might have detected a change in my language since our relocation to Texas now more than 10 years ago. DFW is now our home port. The classic marketers say that the two greatest [...]
(And, the Hilarious Lawyer Letter I Never Got to Send) One of the things I love best about my work is working for creative inventors and firearms business owners. One of the things I love least is dealing with some of the “other” lawyers out there. The saga begins when one of my oldest and favorite clients had me file a trademark application to secure the trademark [...]
The Surprises and Secrets of Non-Disclosure Agreements (NDA) Photo Credit: Oleg Volk In the patent world, one of the most important, yet surprisingly overrated, issues is secrecy. Yet while it’s a needless fear for many, it can make sense to protect yourself when you have to trust someone else with your secrets. An NDA (Non-Disclosure Agreement) is also known as a [...]
It’s a story I have told for years: I had lunch with a new client. He has some great technology, and a strong foundation for a new business. And I faced the too-frequent dilemma when confronted by a lousy trademark he wanted to adopt. Do I tell him my actual opinion, or do I salute and earn the reward of helping him register a weak brand name that will impair the [...]
Gossip, Tips, and Hacks After My 22nd SHOT-iversary Serenity on the 10th Floor? This was easily the best SHOT Show ever. After 22 years, I’m starting to get the hang of it. (Confession: I now count my SHOT Show attendance years to include the Covid year and the skipped mask mandate year. My first was 2002, and that’s where I count from.) My show is [...]
Most people aren’t afraid to invest in what they need, but few people want to learn later that they overpaid, or didn’t get a good value. So even though it’s the first time I’ve been asked the question, I can understand why a careful entrepreneur would ask it. He’s simply asking: “Please tell me why I’m not a sucker to pay you what seems like ten times what [...]
