Branding Strategy for My New Product Finally, I can now reveal how a trademark attorney picks brands, and even goes a bit overboard to maximize the potential value of the venture. It’s all about my hex key tool invention concept I wrote about some time ago. To recap, I used to get irritated with needing two Allen wrench sets and never knowing whether a socket head [...]
Have you ever sat down to a big round table with a bunch of industry folks, and the conversation just didn’t quite get off the ground? I had dinner some time ago with a good client, but with a bunch of key people I didn’t yet know very well. When the conversation stalled, I got out my conversational secret weapon: “So what hobbies and enthusiasms do y’all have [...]
My favorite conversation starter at a dinner table with a client and their key employees (who are usually sick of talking to each other about work) is: “So, what do you like to do outside of the gun world?” These folks who’ve worked together for years sometimes end up learning interesting new things about each other, and I’m invariably reminded about just how [...]
This isn’t an ordinary rerun. It’s a TIME CAPSULE. Five years is an eternity when looking at a company like Tesla, especially as I was merely a curious observer then, and am now an enthusiastic multiple owner and shareholder. For reasons I suspect those in our conservative community are comfortable with now that Elon helped Trump get elected. I’ll try to leave [...]
How to Get Ahead of the Rest at the Dawn of the Trump/Musk Era Can you feel it? Since the election things are VERY different. Overnight, things have changed profoundly. Most people, even most business owners are slow to act on these changes. Everyone feels it, but most wait until they get proof with their own eyes, and end up missing out on the best [...]
A typical marketing consultant would tell me I’m crazy to reveal the secrets in this month’s newsletter, but I have to be honest with my readers: Y’all worry too much*. *Yes, you might have detected a change in my language since our relocation to Texas now more than 10 years ago. DFW is now our home port. The classic marketers say that the two greatest [...]
